EMT Practice Test

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Question List

Question1: An insurance company wants to send an email delivery labeled "New Offers" to all the customers with Car and PackageA to inform them about new offers that they can purchase. After one week they want to send a follow-up to those that did not open the delivery.
How would the business practitioner achieve that?

Question2: A business practitioner is preparing a presentation and needs to list and report the email errors.
Which contains the possible delivery bounce types?

Question3: A business practitioner needs to analyze the target population of a delivery during content preparation to understand any errors at the time of message preparation. During the Analysis phase, the business practitioner notices errors in the delivery.
What is the risk of stopping the delivery at this stage?

Question4: A workflow was returning unexpected results. The Operator used the pause functionality to put the workflow into a paused state to examine these results. They never cleared the pause state.
What two impacts will this have on the overall Campaign instance? (Choose two.)

Question5: A business practitioner is creating three different activities:
1) Targeting a recipient with a specific email domain
2) Targeting recipients that are over 30 years old
3) Targeting deliveries with a delivery status equal to failed
The business practitioner attempts to combine the three results using the "Union" activity, and they receive the following error: "The document types of inbound events are incompatible (step 'Union'). Unable to perform the operation." What is the cause for the error in the union activity?

Question6: A business practitioner needs to configure an event triggered campaign based on the customer journey as shown below.

What should the business practitioner do to configure an email attachment on the fly to a transactional message?

Question7: What do the percentages on the Hot Click report represent?

Question8: When creating a new workflow, the operator wants to display the result of activities on their outbound transitions, followed by the label of the result as defined in the activity properties.
Which is the correct method to enable this?

Question9: A business practitioner is asked to generate an audience of customers with their latest subscription status on an ongoing basis including new customers.
After querying the subscription table for the latest customer subscription status, what should a business practitioner do to keep the audience updated?

Question10: A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%, after a period of 2 hours. The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population.
What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?

Question11: An Adobe Campaign business practitioner has been checking the delivery report of all the deliveries sent from Adobe Campaign one year ago from current date, but the data shown in the report is zero for all the deliveries.
What is a possible reason for this?

Question12: A customer has a requirement to build a web form, which can be translated to multiple languages depending on the different regions.
What kind of configuration is required to achieve the requirement in web form?

Question13: What is a benefit of using the direct mail delivery step instead of a data extraction step?

Question14: The data analytics team confirms that a CSV file of high-intent customers has been extracted from the Enterprise Data Warehouse and placed on the Adobe SFTP server ready for use in a trial campaign. The workflow consists of a file collector, data loading activity, and an enrichment to reconcile customers using recipient IDs. A business practitioner runs the workflow and an error occurs during the enrichment activity.
What could be causing the error?

Question15: The code "delivery.operation_id = instance.vars.operation_id" is inside the delivery script tab. What action is being performed by the code?

Question16: A business practitioner has been given a condition to create a link between two tables such that one primary key of the first table can be connected with multiple values over the primary key of the second table.
Which cardinality does the practitioner need to define in the first table while making a connection?

Question17: A business practitioner created a budget campaign template to control scheduled invoiced marketing. After creating the campaign template and defining the job parameters (as shown below), the business practitioner was unable to see the link to configure budget details.

What should they configure to enable budget detail properties?

Question18: An Adobe Campaign business practitioner needs to access a specific set of data including quarantined addresses, untargeted recipients, a specific age range, etc. on a regular basis. Data can change but conditions will remain the same.
How should the practitioner approach this to minimize the coding effort every time a similar request is made?

Question19: An Adobe Campaign business practitioner has been asked to make a report of "Breakdown of opens" of the Campaign run for the year 2022.
Which data schema of the Adobe Campaign database saves required data so that the report can be formed without any missing records?

Question20: A customer needs to create a web form, which collects and stores anonymous users' email, First name, Last name, and color preferences, to an Adobe Campaign Classic database.
What kind of structure should be used to save data coming from the web form?

Question21: A customer needs to create a web form, which collects and stores anonymous users' email, First name, Last name, and color preferences, to an Adobe Campaign Classic database.
What kind of structure should be used to save data coming from the web form?

Question22: A business practitioner needs to identify the total number of complaints for a given delivery by domain.
What out-of-the-box report would provide this information?

Question23: A company's data includes recipients and transactions for recipients with a one(recipient) to many(transactions) relationship.
What is the most efficient configuration of a workflow Query activity to select all transactions in a particular time period?

Question24: During development or testing, what are two ways a business practitioner can avoid leaving a workflow in a paused state? (Choose two.)